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Spanish language broadcaster Univision has claimed its TUDN sports brand generated nearly half of all soccer viewership in the United States during 2019 across its various outlets.
Citing Nielsen data, Unvision says its soccer portfolio – which in 2019 included the Uefa Champions League, European soccer’s elite club competition; Liga MX, Mexican soccer’s top tier; Major League Soccer (MLS), the top domestic league; and the 2019 Concacaf Gold Cup North and Central America national team tournament – brought in nation-leading numbers for soccer broadcasts in any language across its Univision, UniMas, Galavision, and TUDN outlets , as well as viewership that skews younger than its competitors.
According to Univision, TUDN averaged 169,000 total viewers over the year and its primetime viewership sees it rank sixth among all US national sports networks. Those figures were buoyed by the 2019 Gold Cup which delivered an average of 1.3 million total viewers throughout the tournament’s 31 matches, with the final – which saw Mexico beat the US 1-0 – bringing in 5.9 million viewers.
Having rebranded the Univision Deportes Network and Televisa Deportes Network as a combined TUDN in May 2019, the network is delivering the youngest sports viewers in the US, with a median age of 44, seven years younger than that of ESPN.
“We are proud to know that we are the preferred destination of Hispanic America for nearly 30 years,” said Jessica Rodriguez, Univision’s president and chief marketing officer. “Meanwhile, news continues to serve as a vital lifeline to our viewers, and we are excited to remain the home of soccer in the US.”
Spanish language broadcaster Univision has claimed its TUDN sports brand generated nearly half of all soccer viewership in the United States during 2019 across its various outlets.
Citing Nielsen data, Unvision says its soccer portfolio – which in 2019 included the Uefa Champions League, European soccer’s elite club competition; Liga MX, Mexican soccer’s top tier; Major League Soccer (MLS), the top domestic league; and the 2019 Concacaf Gold Cup North and Central America national team tournament – brought in nation-leading numbers for soccer broadcasts in any language across its Univision, UniMas, Galavision, and TUDN outlets , as well as viewership that skews younger than its competitors.
According to Univision, TUDN averaged 169,000 total viewers over the year and its primetime viewership sees it rank sixth among all US national sports networks. Those figures were buoyed by the 2019 Gold Cup which delivered an average of 1.3 million total viewers throughout the tournament’s 31 matches, with the final – which saw Mexico beat the US 1-0 – bringing in 5.9 million viewers.
Having rebranded the Univision Deportes Network and Televisa Deportes Network as a combined TUDN in May 2019, the network is delivering the youngest sports viewers in the US, with a median age of 44, seven years younger than that of ESPN.
“We are proud to know that we are the preferred destination of Hispanic America for nearly 30 years,” said Jessica Rodriguez, Univision’s president and chief marketing officer. “Meanwhile, news continues to serve as a vital lifeline to our viewers, and we are excited to remain the home of soccer in the US.”
