Team TBB, a triathlon team owned by bicycle franchise The Bike Boutique, has agreed a three-year global partnership with Swiss sports apparel brand On.
The three-year partnership, financial terms of which were not revealed, will see all Team TBB professional and scholarship athletes train and race in the Swiss-brand’s running shoes.
Team TBB coach Brett Sutton said: “I was struck by the simplicity of the On’s construction and by its function when I first tested prototypes of the shoe a few years ago. I want all my athletes to be given the edge by running in these shoes. On is bringing innovation to the sport and I am convinced they are the future of running.”
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Ex-Ironman champion and co-founder of On, Olivier Bernhard, said: “Team TBB is the strongest and most professionally structured triathlon team in the world. Being chosen by Team TBB proves the value of our shoe innovation. Many Team TBB members are strong role models in their communities and I am excited to be working with them.”
The partnership agreement officially begins on 1st January 2013, though numerous Team TBB athletes already wear On running shoes.
Team TBB – On running shoes