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English soccer club Tottenham Hotspur have named nutrition brand Science in Sport (SiS) as their first official performance solutions partner, signing a four-year deal.
The partnership will see SiS provide the Premier League outfit with products and a dedicated performance solutions framework, custom designed by the company to shape the team’s nutrition strategy.
Spurs will so employ staff to work alongside SiS to help develop the programme, which will be led by the club’s lead nutritionist, Emma Tester.
In return, SiS will gain brand visibility on coolers and water bottles, as well as branding promotion at the club’s Tottenham Hotspur Stadium home on matchdays and at the club’s training ground.
Spursplay, the club’s recently launched streaming platform, will offer feature SiS-branded content demonstrating how the brand’s products are being used.
Tester said: “Having access and support from industry-leading experts is of huge benefit to us.
“We have had great feedback from the players on the range of products available to them and we look forward to developing bespoke products to truly personalise their nutrition programme.”
Elsewhere in the Premier League, Everton have agreed a multi-year extension of their partnership with Davanti Tyres, which provides the brand with enhanced exposure at Goodison Park and across the club’s digital channels.
Meanwhile, Wolves have unveiled Trade Nation as their official FX trading partner, in a deal which covers the men’s, women’s and esports teams.
In a flurry of deals ahead of the new season, Crystal Palace have extended their deal with JD Sports for the 2022/23 campaign, with the retailer set to receive branding inventory at Selhurst Park.
