Indonesian snack producer PT Dua Kelinci has become an official sponsor of Real Madrid in a deal brokered by Total Sports Asia. The company also signed Luis Figo, the former Real Madrid star, to launch the partnership.
The deal, signed in Madrid, will run until the end of 2012. It gives Dua Kelinci exclusive rights for the use of the Real Madrid logo, attributes and players and promotional media tools in Indonesia. The company will offer its customers exclusive invitations to Real Madrid matches in Spain and opportunities to meet players.
"From all the teams we explored, Real Madrid was the most enthusiastic and interested in working with us," said Edwin Sutiono, director of PT Dua Kelinci.
Emilio Butragueño, formerly one of Real Madrid's star players and now international relations manager at the club, added: "We hope that this partnership can last and be further strengthened. I welcome the cooperation between Dua Kelinci and Real Madrid and hope this partnership can become an inspiration for the entire football community to become more professional and to excel at an international level."
Real Madrid – PT Dua Kelinci