Toronto Raptors seal Horizons ETFs deal

NBA franchise add new partner for 2017/18 season.

27 July 2017 Sam Carp
SHARE THIS ARTICLE

National Basketball Association (NBA) side the Toronto Raptors have entered a one-year partnership with Horizons ETFs.

The deal will see the global company serve as the team’s exclusive exchange-traded fund (ETF) sponsor for the duration of the 2017/18 season.

Additionally, Horizons will be entitled to extensive advertising space on courtside signage at the Canadian franchise’s Air Canada Centre, and will have significant brand exposure on affiliated Raptor-themed promotions. A key focus of the collaboration will be to raise awareness and education of the benefits of ETFs investing in Canada.

“The Toronto Raptors are excited to partner with a prominent Canadian organisation like Horizons ETFs,” said Jeff Deline, vice president of global partnerships for the Maple Leaf Sports & Entertainment, the company which owns the Raptors. “This partnership will help educate our fans about exchange-traded funds and give them the opportunity to directly engage with a leader in the investment market in a fun, unique way.”

Steve Hawkins, president and co-chief executive of Horizons ETFs, added: “Both basketball and exchange-traded funds were invented by Canadians. Joining forces with the Raptors for the 2017/2018 season seemed like a natural cultural fit as both the Raptors and Horizons ETFs represent vibrant growth markets for Canada, that celebrate key Canadian traits of cultural diversity, innovation and of course, winning.”

The Toronto Raptors finished second in the NBA Atlantic Division in 2016/17, but were comprehensively beaten 4-0 by the Cleveland Cavaliers in the best-of-seven Eastern Conference semi-final of the season-ending NBA Playoffs.

National Basketball Association (NBA) side the Toronto Raptors have entered a one-year partnership with Horizons ETFs.

The deal will see the global company serve as the team’s exclusive exchange-traded fund (ETF) sponsor for the duration of the 2017/18 season.

Additionally, Horizons will be entitled to extensive advertising space on courtside signage at the Canadian franchise’s Air Canada Centre, and will have significant brand exposure on affiliated Raptor-themed promotions. A key focus of the collaboration will be to raise awareness and education of the benefits of ETFs investing in Canada.

“The Toronto Raptors are excited to partner with a prominent Canadian organisation like Horizons ETFs,” said Jeff Deline, vice president of global partnerships for the Maple Leaf Sports & Entertainment, the company which owns the Raptors. “This partnership will help educate our fans about exchange-traded funds and give them the opportunity to directly engage with a leader in the investment market in a fun, unique way.”

Steve Hawkins, president and co-chief executive of Horizons ETFs, added: “Both basketball and exchange-traded funds were invented by Canadians. Joining forces with the Raptors for the 2017/2018 season seemed like a natural cultural fit as both the Raptors and Horizons ETFs represent vibrant growth markets for Canada, that celebrate key Canadian traits of cultural diversity, innovation and of course, winning.”

The Toronto Raptors finished second in the NBA Atlantic Division in 2016/17, but were comprehensively beaten 4-0 by the Cleveland Cavaliers in the best-of-seven Eastern Conference semi-final of the season-ending NBA Playoffs.