Eurosport’s Tokyo 2020 highlights go on Twitter in content and ad deal

Companies will sell in-stream sponsorships for clips on social media platform.

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Discovery-owned pan-European sports broadcaster Eurosport has agreed an expansive content and advertising sales partnership with social media giant Twitter for the Tokyo 2020 Olympic Games.

The deal, which covers 16 markets in Europe, will see Eurosport publish real-time Games highlights on Twitter, including medal-winning moments, locally-relevant content and clips from the network’s Road to Tokyo coverage.

Eurosport’s Olympic clips in the UK will be subject to a three-hour delay due to Discovery’s existing sublicensing agreement with public service broadcaster the BBC.

In addition to highlights, Twitter will also live stream Eurosport’s coverage of the opening and closing ceremonies in Germany, Norway, Sweden, Poland, Ireland, Austria, Belgium, the Czech Republic and Portugal. The other territories covered by the agreement are Denmark, Greece, Hungary, Italy, the Netherlands and Switzerland.

Meanwhile, the advertising element of the tie-up will see Eurosport and Twitter offer the International Olympic Committee’s (IOC) TOP sponsors content marketing solutions to promote their brands alongside the Games in Europe. All content will be supported by official Eurosport Twitter handles, sold as Twitter in-stream sponsorships by the Discovery, Eurosport and Twitter sales teams.

“Twitter is the premier platform for live content and conversation and the perfect place to extend the reach of Eurosport’s coverage of Tokyo 2020,” said Paul Rehrig, general manager of Eurosport Digital.

Eurosport, which holds European rights to the Olympics until 2024 under Discovery’s €1.3 billion deal with the IOC, is the second Games broadcaster to team up with Twitter for Tokyo 2020, following US media giant NBCUniversal’s tie-up with the social media platform announced in July.

“People come to Twitter to discover and talk about what’s happening and the Olympics will be the biggest moment in sports in 2020,” added Kay Madati, global vice president and head of content partnerships at Twitter.

“We’re excited that Eurosport will bring real time highlights and live coverage of the opening and closing ceremonies to fans across Europe, fuelling the robust Olympics conversation that will be happening on Twitter.”

Discovery-owned pan-European sports broadcaster Eurosport has agreed an expansive content and advertising sales partnership with social media giant Twitter for the Tokyo 2020 Olympic Games.

The deal, which covers 16 markets in Europe, will see Eurosport publish real-time Games highlights on Twitter, including medal-winning moments, locally-relevant content and clips from the network’s Road to Tokyo coverage.

Eurosport’s Olympic clips in the UK will be subject to a three-hour delay due to Discovery’s existing sublicensing agreement with public service broadcaster the BBC.

In addition to highlights, Twitter will also live stream Eurosport’s coverage of the opening and closing ceremonies in Germany, Norway, Sweden, Poland, Ireland, Austria, Belgium, the Czech Republic and Portugal. The other territories covered by the agreement are Denmark, Greece, Hungary, Italy, the Netherlands and Switzerland.

Meanwhile, the advertising element of the tie-up will see Eurosport and Twitter offer the International Olympic Committee’s (IOC) TOP sponsors content marketing solutions to promote their brands alongside the Games in Europe. All content will be supported by official Eurosport Twitter handles, sold as Twitter in-stream sponsorships by the Discovery, Eurosport and Twitter sales teams.

“Twitter is the premier platform for live content and conversation and the perfect place to extend the reach of Eurosport’s coverage of Tokyo 2020,” said Paul Rehrig, general manager of Eurosport Digital.

Eurosport, which holds European rights to the Olympics until 2024 under Discovery’s €1.3 billion deal with the IOC, is the second Games broadcaster to team up with Twitter for Tokyo 2020, following US media giant NBCUniversal’s tie-up with the social media platform announced in July.

“People come to Twitter to discover and talk about what’s happening and the Olympics will be the biggest moment in sports in 2020,” added Kay Madati, global vice president and head of content partnerships at Twitter.

“We’re excited that Eurosport will bring real time highlights and live coverage of the opening and closing ceremonies to fans across Europe, fuelling the robust Olympics conversation that will be happening on Twitter.”

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