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Tissot ties up UCI renewal

Watchmaker to become first world cycling partner.

17 October 2016 Tom Lloyd

Swiss watch brand Tissot has signed a major four-year extension with the International Cycling Union (UCI), continuing as the official timekeeper of the governing body.

The agreement dates back to 1995 and the renewal, which runs until 2020, will see Tissot become the UCI’s first sponsor in the world cycling partner category.

The brand will also continue to advertise heavily at all UCI-organised events, including those on the UCI World Tour and the UCI Continental Circuits.

On top of this, Tissot will become the presenting sponsor of all future attempts at the UCI Hour Record, a prestigious challenge to see how far a cyclist can travel around a velodrome within an hour. Olympic gold medallist Sir Bradley Wiggins is the current holder of the record, travelling 54.5 kilometres in the allotted time.

“I am extremely pleased about this historic agreement,” said UCI president Brian Cookson.

“This partnership allies Tissot’s world-renowned precision with the growing popularity of our sport across the globe. All our disciplines will benefit from this alliance and our fans will surely appreciate the technological savoir faire of our trusted partner.”

Swiss watch brand Tissot has signed a major four-year extension with the International Cycling Union (UCI), continuing as the official timekeeper of the governing body.

The agreement dates back to 1995 and the renewal, which runs until 2020, will see Tissot become the UCI’s first sponsor in the world cycling partner category.

The brand will also continue to advertise heavily at all UCI-organised events, including those on the UCI World Tour and the UCI Continental Circuits.

On top of this, Tissot will become the presenting sponsor of all future attempts at the UCI Hour Record, a prestigious challenge to see how far a cyclist can travel around a velodrome within an hour. Olympic gold medallist Sir Bradley Wiggins is the current holder of the record, travelling 54.5 kilometres in the allotted time.

“I am extremely pleased about this historic agreement,” said UCI president Brian Cookson.

“This partnership allies Tissot’s world-renowned precision with the growing popularity of our sport across the globe. All our disciplines will benefit from this alliance and our fans will surely appreciate the technological savoir faire of our trusted partner.”

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