International sports media company Perform has signed a deal with Times Internet Ltd for the English Premier League’s (EPL) online and mobile video content rights for the Indian market.
Highlights of the EPL, short clips and related content will be delivered across Times Internet’s flagship indiatimes.com portals as well as via Perform's embeddable sports VOD platform ePlayer.
Oliver Slipper, joint-chief executive at Perform, commented: “As we are seeing in other markets, as networks improve and devices become more widely adopted, accessing sport video becomes the norm and with this comes commercialisation opportunities which we are well placed to take advantage of.”
The UK-based company currently owns digital rights through contracts relating to more than 200 leagues, tournaments and events.
Times Internet Ltd’s chief executive Rishi Khiani added: “Given the growing popularity of football, especially EPL, in India, this is a strategic content partnership for us.
“Couple this with the growth of fans accessing sport via connected devices and our reach in the Indian market, we are poised to capitalise on these trends.”
According to the Telecom Regulatory Authority, India had 851 million mobile phone subscribers at the end of June 2011 and in December 2010 the International Telecommunications Company found the country to have the third highest number of global internet users in the world.
In March 2011 Times Internet Ltd secured the global internet, mobile and radio rights for the Indian Premier League through 2014 for a reported US$58 million rights fee.
Perform – Times Internet Limited