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Ticketmaster lets partners sell NFTs with tickets on Flow blockchain

Event organisers will be able to sell digital collectibles to increase revenues and deepen engagement.

1 September 2022 Steve McCaskill
Ticketmaster lets partners sell NFTs with tickets on Flow blockchain

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  • Ticketmaster has made NFT ticket stubs available for the NFL
  • Flow blockchain was created by NBA Top Shot maker Dapper Labs

Event organisers who sell tickets via Ticketmaster will be able to issue non-fungible tokens (NFTs) before, during and after live events thanks to a partnership with the Flow blockchain.

Ticketmaster says the ability to sell digital collectibles is an opportunity to deepen engagement with fans and drive additional revenues by extending the overall experience beyond the time that fans spend in a physical venue.

The company distributed 70,000 commemorative ticket NFTs at Super Bowl LVI and plans to offer an NFT to everyone who attends more than 100 regular season games during the upcoming season.

While NFT digital tickets are an obvious use case at a time when mobile ticketing is more commonplace, Ticketmaster believes digital collectibles will be able to offer additional benefits like loyalty programmes and VIP experiences.

The Flow blockchain was created by Dapper Labs to provide a scalable platform to support its decentralised applications, including National Basketball Association (NBA) Top Shot. Ticketmaster says Flow’s track record of supporting major NFT platforms coupled with its sustainability credentials were the reason behind its decision.

“Event organisers who choose to offer fans an NFT with their ticket have a real opportunity to make this new technology relevant and relatable at scale,” said Brendan Lynch, Ticketmaster executive vice president for enterprise and revenue. “This is why we are partnering with Flow, because their blockchain is custom-built for fan engagement and frictionless consumer experiences.”

“Our partnership with Ticketmaster will enable millions of live event fans to immortalise, share and enhance their IRL experiences through digital collectibles,” added Mickey Maher, senior vice president of partnerships of Dapper Labs. “Ticketmaster has quickly become a leader in this space, so we’re excited to support their work in empowering event organizers to deliver even greater value to fans through the benefits of blockchain.”

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