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- Deal includes additional coverage feeds for featured groups and select holes
- Broadcaster is home to all four men’s majors and all five women’s majors in UK and Ireland
Sky Sports will remain the exclusive broadcast provider of golf major the Masters in the UK and Ireland, after signing a multi-year extension of its rights agreement with the tournament organisers at Augusta National.
Under the terms of Sky’s new deal, the pay-TV network will continue to provide bonus live feeds of featured groups and select holes before full live round coverage gets underway, as per the Masters’ traditional rights deals.
During the 2022 tournament, which was won by men’s world number one Scottie Scheffler, Comcast-owned Sky provided coverage of Augusta’s famous Amen Corner on YouTube and via its ‘red button’ service, as well as offering up to five additional feeds.
The contract also includes full highlights from each day’s play.
Stephen van Rooyen, Sky executive vice president, as well as chief executive of UK and Europe, said: “We’re thrilled to be able to extend our partnership with Augusta National to continue to show this iconic major championship, meaning that Sky Sports continues to be the home of golf in the UK and Ireland.”
Sky’s UK and Ireland operation currently has rights to all four men’s golf majors, all five women’s majors, plus PGA Tour, DP World Tour, LPGA Tour, as well as the Ladies European Tour (LET).