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The International Cricket Council (ICC), the game’s global governing body, has approved temporary changes to its playing regulations allowing for additional shirt sponsorship inventory during Test matches.
The body’s chief executives’ committee (CEC) has announced a series of changes aimed at ‘mitigating the risks’ of coronavirus.
The risks considered also include commercial damages as the ICC has opened up a 12-month window for teams to display partner branding on the front of Test match playing tops. Previously, front-of-shirt branding was only permitted during one-day or Twenty20 internationals.
The regulations update reads: ‘The CEC has also approved a relaxation of rules in the apparel logos for the next 12 months.
‘A logo, not exceeding 32 square inches in size, may be placed on the chest of the Test match shirt and sweater in addition to the three other logos allowed as per regulations.’
The inventory could provide additional revenue for national boards stricken by the financial impact of the coronavirus pandemic, either in the form of new partnerships or expanded deals with existing sponsors.
The ICC has approved temporary changes to allow additional shirt sponsorships during Test matches
The International Cricket Council (ICC), the game’s global governing body, has approved temporary changes to its playing regulations allowing for additional shirt sponsorship inventory during Test matches.
The body’s chief executives’ committee (CEC) has announced a series of changes aimed at ‘mitigating the risks’ of coronavirus.
The risks considered also include commercial damages as the ICC has opened up a 12-month window for teams to display partner branding on the front of Test match playing tops. Previously, front-of-shirt branding was only permitted during one-day or Twenty20 internationals.
The regulations update reads: ‘The CEC has also approved a relaxation of rules in the apparel logos for the next 12 months.
‘A logo, not exceeding 32 square inches in size, may be placed on the chest of the Test match shirt and sweater in addition to the three other logos allowed as per regulations.’
The inventory could provide additional revenue for national boards stricken by the financial impact of the coronavirus pandemic, either in the form of new partnerships or expanded deals with existing sponsors.
