Tennis ace Simona Halep signs with Lagardère Sports

World number five joins after agency's mass exodus.

12 July 2016 Michael Long
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Tennis star Simona Halep and her manager, Virginia Ruzici, have signed with international marketing agency Lagardère Sports.

Lagardère, which has seen a host of top tennis talent leave its books in recent months, will work to grow Halep’s off-court profile through the development of marketing and endorsement opportunities.

The Romanian Halep, 24, has won 12 career singles titles on the Women’s Tennis Association (WTA) Tour and reached the final of the French Open in 2014.

“I’m thrilled to start this new partnership with Lagardère Sports to help grow my career off the court,” said Halep, who is currently fifth in the WTA’s singles rankings.

“Lagardère Sports has great history in tennis and is known for helping athletes find unique marketing opportunities off the court, which is exactly what I’m looking for.” 

Julien Cassaigne, who heads up Lagardère’s tennis division, added: “Simona is a great young player who will be a wonderful addition to the Lagardère Sports family.

“We’re eager to work with her to expand her profile and forge relationships with the right brands that will match her elite status on the court.”

Halep’s signing comes after a tumultuous few months for Lagardère’s tennis division. John Tobias, the agency’s former tennis president, left last year and his departure was swiftly followed by the loss of Sloane Stephens, John Isner, Agnieszka Radwanska and Kevin Anderson to rival agencies.

Tennis star Simona Halep and her manager, Virginia Ruzici, have signed with international marketing agency Lagardère Sports.

Lagardère, which has seen a host of top tennis talent leave its books in recent months, will work to grow Halep’s off-court profile through the development of marketing and endorsement opportunities.

The Romanian Halep, 24, has won 12 career singles titles on the Women’s Tennis Association (WTA) Tour and reached the final of the French Open in 2014.

“I’m thrilled to start this new partnership with Lagardère Sports to help grow my career off the court,” said Halep, who is currently fifth in the WTA’s singles rankings.

“Lagardère Sports has great history in tennis and is known for helping athletes find unique marketing opportunities off the court, which is exactly what I’m looking for.” 

Julien Cassaigne, who heads up Lagardère’s tennis division, added: “Simona is a great young player who will be a wonderful addition to the Lagardère Sports family.

“We’re eager to work with her to expand her profile and forge relationships with the right brands that will match her elite status on the court.”

Halep’s signing comes after a tumultuous few months for Lagardère’s tennis division. John Tobias, the agency’s former tennis president, left last year and his departure was swiftly followed by the loss of Sloane Stephens, John Isner, Agnieszka Radwanska and Kevin Anderson to rival agencies.