Ten Sports will broadcast next year's Asian Games in Incheon, South Korea’s third city, the Olympic Council of Asia has announced.
The package of rights picked up by the broadcaster also includes four other Asian Olympic events – this year's Asian Indoor & Martial Arts Games, the Asian Youth Games, next year's Asian Beach Games in Phuket and the Asian Games Centennial Festival later this year in the Philippines.
The deal was brokered by MP & Silva, which is the Olympic Council of Asia's media advisor.
It is the second time Ten Sports will have broadcast an Asian Games, having covered the last edition in Guangzhou three years ago.
- Samsung sponsors Asian Games; Hanoi to host 2019 event
- MP & Silva snaps up worldwide 2014 Asian Games rights
Atul Pande, Ten Sports's chief executive said: “This agreement is a testament to our commitment of reaching out to a wide audience base across South Asia with the most interesting and compelling programming not limited to cricket.
“We are committed to promote the spirit of the Asian Games and are delighted that our viewers can now be part of the excitement as they watch, share and celebrate the 2014 Asian Games and additional OCA tournaments on our platforms”.
Husain Al-Mussallam, the general director of the Olympic Council of Asia, added: “We are extremely happy with the results of this broadcasting deal. Through this partnership with MP & Silva and Ten Sports, we will be able to give more visibility not only to the Asian Games but all the Asian Olympic competitions in the Indian sub-continent”.
Ten Sports reaches over 55 million homes across the Indian subcontinent.
OCA – Ten Sports