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Nearly two thirds (61 per cent) of European sports fans say technology plays a major role in their enjoyment of their favourite teams, leagues and events, according to the Mastercard Sport Economy Index 2023.
Confirmed:
- 58 per cent of UK fans believe tech will build a more profitable and inclusive future for sport
- 43 per cent said they watch more sport on social media than on television
- 46 per cent would like to see a sporting event featuring virtual reality (VR)
- 21 per cent of European fans would like a VR experience as an athlete on a matchday
Context:
Sport’s digital transformation is changing how fans experience events in person or at home. Broadcasts are becoming more immersive, digital channels are enabling greater personalisation and driving deeper engagement, and stadiums are becoming more intelligent and tech-infused.
Coming next:
Technology will continue to play a crucial role in shaping the fan experience, with more exposed to the latest innovations. At the top of European fans’ wishlist are earpieces to hear communication on the field, in-game supporter engagement, and TV screens on the back of seats. More than a quarter have already experienced VR, with half hoping to do so in 2023.
