British Olympic and Paralympic OTT platform to launch after Tokyo 2020

GB Sport Media will offer live event coverage, behind-the-scenes footage and interviews.

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The British Olympic Association (BOA), British Paralympic Association (BPA) and UK Sport have announced that they are joining forces with over 20 national governing bodies to launch GB Sport Media, a new over-the-top (OTT) broadcast platform.

According to an official release, the new venture has been in development for nearly two years, during which time over 2,600 hours of content across 26 Olympic and Paralympic sports have already been secured.

The platform will launch with rights to domestic British championships, national and regional competitions, as well as international events through non-exclusive deals with several international federations.

In addition, GB Sport Media will also offer behind-the-scenes footage, interviews and original features starring the UK’s Olympic and Paralympic athletes.

Former BBC and Discovery executive Dominic Coles has been appointed as the chair of GB Sport Media, the overarching organisation that has been formed to manage and market the rights to the OTT service. Coles will be responsible for leading negotiations with broadcast and media platforms, and publishers.

A launch date for the OTT platform has not been announced, although the collective of national governing bodies said the service will go live after this year’s Tokyo 2020 Olympic and Paralympic Games. GB Sport Media is also looking to appoint a media organisation to co-create the platform with.

The concept was developed in partnership with advertising network Omnicom Group, led by its sports consultancy Fuse.

“I am delighted and honoured to be asked to lead this exciting and ground-breaking new venture, transforming the coverage of the some of the best of British sport,” said Coles. “Now, for the first time, there will be a single destination for many of these sports between Games, giving fans the opportunity to continue to follow their heroes and rising stars as they compete for domestic and international honours.”

Andy Anson, chief executive of the BOA, said: “This venture is a great demonstration of the strength of relationships across the British Olympic and Paralympic network and the importance of different sports bodies coming together to pool rights to create meaningful scale.”

“GB Sport Media is a great example of what can be achieved when we work together to promote the incredible array of sporting talent we have in the UK,” added Mike Sharrock, chief executive of the British Paralympic Association. “This innovative approach will give the British public the opportunity to follow their Paralympic and Olympic heroes like never before; getting to know their personalities while also presenting more opportunities to follow the action than ever before.”

The 26 organisations that have been assigned to GB Sport Media are: Archery GB, Badminton England, UK Boccia, GB Boxing, British Canoeing, British Cycling, British Fencing, Goalball UK, British Gymnastics, England Hockey, Ice Hockey UK, British Judo, GB Luge, British Rowing, Royal Yachting Association, Skateboard England, British Shooting, British Swimming, GB Taekwondo, Table Tennis England, British Triathlon, British Weightlifting, British Wheelchair Basketball, British Wrestling, the BOA and the BPA.

The British Olympic Association (BOA), British Paralympic Association (BPA) and UK Sport have announced that they are launching GB Sport Media, a new over-the-top (OTT) broadcast platform.

According to an official release, the new venture has been in development for nearly two years, during which time over 2,600 hours of content across 26 Olympic and Paralympic sports have already been secured.

The platform will launch with rights to domestic British championships, national and regional competitions, as well as international events through non-exclusive deals with several international federations.

In addition, GB Sport Media will also offer behind-the-scenes footage, interviews and original features starring the UK’s Olympic and Paralympic athletes.

Former BBC and Discovery executive Dominic Coles has been appointed as the chair of GB Sport Media, the overarching organisation that has been formed to manage and market the rights to the OTT service. Coles will be responsible for leading negotiations with broadcast and media platforms and publishers during a competitive market tender.

A launch date for the OTT platform has not been announced, although the collective of national governing bodies said the service will go live after this year’s Tokyo 2020 Olympic and Paralympic Games. GB Sport Media is also looking to appoint a media organisation to co-create the platform with.

The concept was developed in partnership with advertising network Omnicom Group and its sports consultancy Fuse.

“I am delighted and honoured to be asked to lead this exciting and ground-breaking new venture, transforming the coverage of the some of the best of British sport,” said Coles. “Now, for the first time, there will be a single destination for many of these sports between Games, giving fans the opportunity to continue to follow their heroes and rising stars as they compete for domestic and international honours.”

Andy Anson, chief executive of the BOA, said: “This venture is a great demonstration of the strength of relationships across the British Olympic and Paralympic network and the importance of different sports bodies coming together to pool rights to create meaningful scale.”

“GB Sport Media is a great example of what can be achieved when we work together to promote the incredible array of sporting talent we have in the UK,” added Mike Sharrock, chief executive of the British Paralympic Association. “This innovative approach will give the British public the opportunity to follow their Paralympic and Olympic heroes like never before; getting to know their personalities while also presenting more opportunities to follow the action than ever before.”

The 26 organisations that have been assigned to GB Sport Media are: Archery GB, Badminton England, UK Boccia, GB Boxing, British Canoeing, British Cycling, British Fencing, Goalball UK, British Gymnastics, England Hockey, Ice Hockey UK, British Judo, GB Luge, British Rowing, Royal Yachting Association, Skateboard England, British Shooting, British Swimming, GB Taekwondo, Table Tennis England, British Triathlon, British Weightlifting, British Wheelchair Basketball, British Wrestling, the BOA and the BPA.

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