Tag Heuer announced as official watch of Rugby World Cup

Luxury watch brand Tag Heuer has been appointed as a tournament supplier of the 2011 Rugby World Cup in New Zealand.

22 August 2011 Michael Long
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Luxury watch brand Tag Heuer has been appointed as a tournament supplier of the 2011 Rugby World Cup in New Zealand.

Under terms of the new agreement, the Swiss watchmaker, who maintains a range of athlete endorsements and sport sponsorships, becomes the official watch of the rugby union tournament.

"Rugby World Cup Limited is delighted that Tag Heuer has joined the impressive portfolio of commercial partners for Rugby World Cup 2011," said Rugby World Cup Limited (RWCL) chairman, Bernard Lapasset. "The creation of this partnership with one of the world’s most recognisable brands further enhances the enormous prestige and attraction of Rugby World Cup in the global market place.

"Tag Heuer’s passion and dedication to precision and performance are values that are shared by Rugby World Cup and we look forward to working with TAG Heuer to promote Rugby around the world as the global Rugby community counts down to an event that promises to be a resounding success.”

Jean-Christophe Babin, chief executive and president of Tag Heuer, added, “Partnering with Rugby World Cup 2011, one of the world’s largest sporting events, is another demonstration of Tag Heuer’s dedication to elite sport. It is this legitimacy in sport and lifestyle that has helped drive Tag Heuer’s success as one of the world’s most aspirational luxury brands.”

The 2011 Rugby World Cup in New Zealand kicks off on 9th September at Eden Park in Auckland.


The September edition of SportsPro features a special report on the 2011 Rugby World Cup. To subscribe to the magazine, click here.


Rugby World Cup Limited – Tag Heuer