Coles has become the official supermarket of the Australian Olympic Team for the 2012 Olympic Games.
The deal provides the supermarket with unique promotional opportunities involving some of Australia’s finest athletes. Coles will also sponsor Australia’s team for the upcoming 2012 Winter Youth Olympics as part of the deal.
Australian Olympic Committee president John Coates said: “With one year to go our athletes vying for selection in London are very focused on hard work and we welcome our involvement with such a strong brand as Coles.”
Coles-Australian Olympic team