Australian rugby union team the Queensland Reds have announced a sponsorship with French sportswear brand Le Coq Sportif.
The new partnership, which will last for the duration of the 2011 season, will see Le Coq Sportif become the official boot supplier of the Super 15 rugby side. The Reds, who recently announced St George Bank as a principal naming rights partner with team becoming officially known as the St George Reds, will have all their footwear supplied by the French brand. Le Coq Sportif will gain significant exposure as the boots will be worn by the team and Queensland Rugby development officers throughout the State.
Reds coach Ewen McKenzie said of the deal: “It’s good to see Le Coq Sportif making inroads in the Australian market and I know the players have been extremely impressed with what they have seen.”
Queensland Rugby chief executive Jim Carmichael added: “This partnership is another example of Queensland Rugby aggressively pursuing progressive, ‘best of breed’ brands for the future of the St George Reds and rugby in Queensland.”
The partnership will also serve to boost the sportswear company’s branding at grassroots level as at least 105,000 participants across out the state of Queensland will be exposed to the Le Coq Sportif brand.
Charles Hurtebize, Le Coq Sportif’s Australian brand manager, said: “The partnership between Le Coq Sportif and the Reds will enable us to work hand in hand to develop and expand the game at all levels throughout Queensland. This is a very exciting time for Queensland Rugby and one of which Le Coq Sportif is proud to be part of. The new range of Le Coq Sportif rugby boots continues to honour this tradition and personifies the comradery, passion and flair that Queensland Rugby is famous for.”
Le Coq Sportif have numerous sponsorship deals in place with other sports teams including English soccer side Everton FC.
The Queensland Reds recently signed a contract extension of their sleeve sponsorship with financial institution St George Bank. Though financial details of the latest deal have not been released, based on deals of a similar nature, the sponsorship is thought to be worthUS$200,000.
1 year 200000 200000 Reds – Le Coq Sportif