<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-P36XLWQ" height="0" width="0" style="display:none;visibility:hidden">

Super Bowl LIV delivers US$572m economic boost for South Florida

Showpiece fixture resulted in more than 368,000 visitor night stays.

4 September 2020 Sam Carp

Getty Images

  • Average fan spent US$593 per day around February’s Super Bowl
  • 35% of visitors came from Kansas City; 11.9% from San Francisco
  • In other news: Detroit Lions pen first sports betting deal with BetMGM

February’s Super Bowl at the Miami Dolphins’ Hard Rock Stadium delivered a US$572 million economic boost to South Florida.

According to an economic impact report published by the Miami Super Bowl host committee and seen by the South Florida Business Journal, that was more than double the amount generated for the region when Miami last hosted the National Football League’s (NFL) champion-crowning game in 2010.

The 54th edition of the Super Bowl, which saw the Kansas City Chiefs beat the San Francisco 49ers 31-20, resulted in 368,011 visitor night stays and generated US$34 million in state and local tax revenue. 

Around 35 per cent of visitors for the game were from the Kansas City area, while 11.9 per cent travelled from San Francisco. The average visiting fan spent US$593 per day on things such as accommodation, entertainment, transportation, food and shopping.

The game was played in front of 62,417 spectators, with the average annual income of visitors pegged at US$242,674, according to the report.

The next edition of the Super Bowl is once again due to take place in Florida, with Tampa’s Raymond James Stadium slated to host the game on 7th February. However, it remains to be seen whether the event will have a similar economic impact given that restrictions on fan attendance could still be in place due to Covid-19.

Elsewhere in the NFL, the Detroit Lions have announced BetMGM as their first official sports betting partner.

The deal grants BetMGM team broadcast programming, digital marketing assets and in-stadium promotions and signage, while the company will also be the presenting sponsor of fan-focused assets, such as Lions Bingo and Lions Perks.

1 / 2news articles read

Enjoying SportsPro content? Create your account and get enhanced access to all the latest stories.


Already have an account?