Stuttgart kick-start new Porsche partnership

German soccer side Stuttgart Kickers have unveiled a new partnership with car manufacturer Porsche.

25 November 2014 Finlay Hutchison
SHARE THIS ARTICLE

German soccer side Stuttgart Kickers have unveiled a new partnership with car manufacturer Porsche.

In a three-year deal reportedly worth €200,000 (US$250,000) per year, Porsche will sponsor youth soccer at the club in time for the start of the 2015/16 season.

The partnership includes the naming rights to the Kickers’ academy, which is now named the ‘Porsche Football Academy’.

It was thought that Porsche would also become the front-of-shirt sponsor for the Kickers after Subaru announced its withdrawal. However, the company has elected not to purchase those rights.

Stuttgart currently sit ninth in Germany’s third division.