German soccer side Stuttgart Kickers have unveiled a new partnership with car manufacturer Porsche.
In a three-year deal reportedly worth €200,000 (US$250,000) per year, Porsche will sponsor youth soccer at the club in time for the start of the 2015/16 season.
The partnership includes the naming rights to the Kickers’ academy, which is now named the ‘Porsche Football Academy’.
It was thought that Porsche would also become the front-of-shirt sponsor for the Kickers after Subaru announced its withdrawal. However, the company has elected not to purchase those rights.
Stuttgart currently sit ninth in Germany’s third division.