- Patriots, Giants, Jets and 49ers round out top five most valuable teams
- World’s richest sports league generated total of US$15.83bn in 2019
- Cowboys earned US$871m, including US$575m in local income
The average National Football League (NFL) franchise is now worth more than US$3 billion, according to new data compiled by US-based sports business outlet Sportico.
As expected, the Dallas Cowboys lead the way among the league’s 32 franchises with a team valuation of some US$6.1 billion, while the Cincinnati Bengals come in last at US$2.12 billion.
Owned by Jerry Jones (pictured), the five-time Super Bowl-winning Cowboys generated total revenue of US$871 million in 2019, including US$296 million in national income and US$575 million from local revenue sources.
In July, the Cowboys also topped Forbes’ list of the world’s 50 most valuable sports teams for the fifth straight year, with an estimated valuation of US$5.5 billion.
Rounding out the top five in Sportico’s NFL list are the New England Patriots (US$4.27 billion), the New York Giants (US$4 billion), the New York Jets (US$3.7 billion), and the San Francisco 49ers (US$3.63 billion).
While the Los Angeles Rams are valued by Sportico at US$3.42 billion, their total value climbs to US$4.1 billion – putting them third in the overall list – when team-related businesses and real estate held by their owners are factored in.
Overall, the collective fair-market value of the NFL’s 32 franchises, including team-related businesses and other owned assets, stands at US$99 billion, says Sportico.
According to the figures, teams in the world’s richest sports league generated a combined US$15.83 billion in revenue during the 2019 season, which averages out at around US$495 million per franchise.
Apart from the Cowboys, Patriots and Giants, all NFL teams are said to earn more annually from the league’s national sources, including broadcast rights and sponsorship agreements, than local revenue streams, such as luxury suites, premium seating, local sponsorships and non-NFL stadium events.
With NFL games commanding 73 of the top 100 most-watched US broadcasts in 2019, the league’s current domestic broadcast rights contracts are worth some US$6.5 billion on average per year, a figure which industry analysts project will nearly double during the next round of sales.
That expected rise, coupled with relaxed team ownership and debt rules, has fuelled an increase in NFL franchise valuations in recent years. The last team to be sold, the Carolina Panthers, changed hands for an NFL-record US$2.3 billion in 2018.
The average National Football League (NFL) franchise is now worth more than US$3 billion, according to new data compiled by US-based sports business outlet Sportico.
As expected, the Dallas Cowboys lead the way among the league’s 32 franchises with a team valuation of some US$6.1 billion, while the Cincinnati Bengals come in last at US$2.12 billion.
Owned by Jerry Jones, the five-time Super Bowl-winning Cowboys generated total revenue of US$871 million in 2019, including US$296 million in national income and US$575 million from local revenue sources.
In July, the Cowboys also topped Forbes’ list of the world’s 50 most valuable sports teams for the fifth straight year, with an estimated valuation of US$5.5 billion.
Rounding out the top five in Sportico’s NFL list are the New England Patriots (US$4.27 billion), the New York Giants (US$4 billion), the New York Jets (US$3.7 billion), and the San Francisco 49ers (US$3.63 billion).
While the Los Angeles Rams are valued by Sportico at US$3.42 billion, their total value climbs to US$4.1 billion – putting them third in the overall list – when team-related businesses and real estate held by their owners are factored in.
Overall, the collective fair-market value of the NFL’s 32 franchises, including team-related businesses and other owned assets, stands at US$99 billion, says Sportico.
According to the figures, teams in the world’s richest sports league generated a combined US$15.83 billion in revenue during the 2019 season, which averages out at around US$495 million per franchise.
Apart from the Cowboys, Patriots and Giants, all NFL teams are said to earn more annually from the league’s national sources, including broadcast rights and sponsorship agreements, than local revenue streams, such as luxury suites, premium seating, local sponsorships and non-NFL stadium events.
With NFL games commanding 73 of the top 100 most-watched US broadcasts in 2019, the league’s current domestic broadcast rights contracts are worth some US$6.5 billion on average per year, a figure which industry analysts project will nearly double during the next round of sales.
That expected rise, coupled with relaxed team ownership and debt rules, has fuelled an increase in NFL franchise valuations in recent years. The last team to be sold, the Carolina Panthers, changed hands for an NFL-record US$2.3 billion in July 2018.
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