According to local reports in Singapore, telecommunications firm and pay TV broadcaster StarHub will be the exclusive broadcast rights-holder of Euro 2012 in the city-state.
The deal, however, is likely to see Singapore's controversial media cross-carriage law activated for the first time. The law says pay television broadcasters in Singapore with exclusive rights must make the content available, if requested by viewers, on other pay TV platforms.
The law was introduced this year in order to protect viewers who are currently faced with buying two set-top boxes to watch subscription programming in Singapore because the two dominant players in the sector, SingTel and StarHub, operate through different carrier infrastructure.
In the case of Euro 2012, it is likely that SingTel, which is believed to have competed for the exclusive rights, will ultimately have access to matches broadcast by StarHub TV through its own Mio TV subscription service.
Unusually, the rights deal was not formally announced by European soccer's governing body Uefa.
"We are thrilled to be the official broadcaster of Uefa Euro 2012 in Singapore," said Iris Wee, StarHub’s vice president of home solutions and content, in a statement. “We are looking forward to bringing nonstop ‘live’ European football championship action closer to local fans, and making the Uefa Euro 2012 experience an exciting and immersive one for our customers.”
Uefa – StarHub