Star India confirms Bundesliga partnership

Broadcaster to air German soccer league across south Asia until 2020.

2 June 2015 Eoin Connolly
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Star India has confirmed a five-year deal to televise German soccer's Bundesliga across south Asia.

The 21st Century Fox-owned broadcaster has signed an agreement with DFL Sports Enterprises, the league's commercial arm, for exclusive coverage in India, Bangladesh, Bhutan, Nepal, Sri Lanka and Maldives from the beginning of next season until the end of 2019/20. Star India will air games and other programming across its Star Sports TV channels and on its digital and mobile platforms, including live coverage of every game on starsports.com.

Reports of the deal first emerged in India in November. No financial terms have been released but Star India is understood to be committing considerably more than the low six-figure sum paid each year by outgoing broadcaster Neo Sports.

“This signing is a reflection of the success we have had in seeing the Bundesliga recognised as a premium product among leading international markets,” said DFL Sports Enterprises managing director Jörg Daubitzer. “Star India provides the ideal environment for the Bundesliga to grow and prosper in India, one of our key strategic markets.”

Sanjay Gupta, the chief operating officer of Star India, added: “Our partnership with the Bundesliga is in line with our overall strategy to promote football and build heroes for the millions of sports fans in the country. The German national team won the Fifa World Cup last year and Germany’s in depth grassroots programme has bred some of the world’s best players and teams, making the Bundesliga one of the most exciting leagues to watch.”

Bayern Munich won the Bundesliga for the third consecutive year in 2014/15, finishing ten points clear of second-placed Wolfsburg.

Star India has confirmed a five-year deal to televise German soccer's Bundesliga across south Asia.

The 21st Century Fox-owned broadcaster has signed an agreement with DFL Sports Enterprises, the league's commercial arm, for exclusive coverage in India, Bangladesh, Bhutan, Nepal, Sri Lanka and Maldives from the beginning of next season until the end of 2019/20. Star India will air games and other programming across its Star Sports TV channels and on its digital and mobile platforms, including live coverage of every game on starsports.com.

Reports of the deal first emerged in India in November. No financial terms have been released but Star India is understood to be committing considerably more than the low six-figure sum paid each year by outgoing broadcaster Neo Sports.

“This signing is a reflection of the success we have had in seeing the Bundesliga recognised as a premium product among leading international markets,” said DFL Sports Enterprises managing director Jörg Daubitzer. “Star India provides the ideal environment for the Bundesliga to grow and prosper in India, one of our key strategic markets.”

Sanjay Gupta, the chief operating officer of Star India, added: “Our partnership with the Bundesliga is in line with our overall strategy to promote football and build heroes for the millions of sports fans in the country. The German national team won the Fifa World Cup last year and Germany’s in depth grassroots programme has bred some of the world’s best players and teams, making the Bundesliga one of the most exciting leagues to watch.”

Bayern Munich won the Bundesliga for the third consecutive year in 2014/15, finishing ten points clear of second-placed Wolfsburg.

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