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Tottenham Hotspur launch SpursPlay global OTT platform with Endeavor

Premier League side will use streaming service to drive fan engagement and partner value.

8 July 2022 Steve McCaskill
Tottenham Hotspur launch SpursPlay global OTT platform with Endeavor

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  • SpursPlay offers live matches, archive content, and originals
  • Headline documentary focuses on Antonio Conte

English soccer club Tottenham Hotspur have launched their own global over-the-top (OTT) video platform with Endeavor Streaming, offering fans a selection of live matches, archive content, and original programming.

‘SpursPlay’ is available online and via a mobile application and will show all four of the men’s team’s preseason friendlies, along with live coverage of home youth matches, selected away U-21 games, and additional women’s team fixtures throughout the 2022/23 season.

Subscribers will also have access to an enhanced matchday offering featuring live audio commentary and full match replays from every first team fixture, and the headline original feature is a documentary focusing on head coach Antonio Conte’s first 202 days in charge of the men’s team.

“We are excited to bring SpursPlay to our fans,” said Pierre-Olivier Bouche, media, programming and operations director at Tottenham Hotspur.

“The club has been determined to create a platform that brings all its fantastic video content together in one place for fans to access at their fingertips – whether that’s watching live match action they can’t find anywhere else, reliving some of their favourite moments from down the years or watching new longer formats that provide a unique insight into the club and its players. We believe SpursPlay will revolutionise the way fans access club content.”

Speaking to SportsPro in May, Tottenham’s chief commercial officer Todd Kline described SpursPlay as a “significant investment” for the club and said the platform will be overseen by a mix of agency partners and in-house staff.

The service makes use of Endeavor’s full suite of video streaming, subscriber management, and payment professing capabilities, with the Premier League club able to access performance insight tools to optimise user experience and engagement.

Endeavor’s capabilities also allow Tottenham’s commercial aprtners to be integrated into the platform, meaning it can deliver additional value and revenues for the club beyond fan engagement.

“SpursPlay is the first of many team-based direct-to-consumer services we will launch in sport across the US, EMEA and APAC,” added Pete Bellamy, senior vice president of global sports and international M&E at Endeavor Streaming.

“The direct-to-consumer ambitions of top-tier clubs and teams go well beyond the technical delivery of video. The leading sports organisations require a partner who can advise and execute the most direct path to growth in both consumer engagement and revenue. At Endeavor Streaming, it’s our job to ensure that SpursPlay delivers for the club and its fans to the highest level.”

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