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Sportradar acquires InteractSport to bolster cricket offering

Swiss-based data and broadcast solutions company makes third acquisition of 2021.

11 May 2021 Tom King
  • Deal will close in Q2 2021 subject to regulatory approvals
  • InteractSport's partners currently include Cricket Australia and the ECB
  • Swiss firm sees growth opportunity in cricket, says Sportradar CEO Carsten Koerl

Sports data and broadcast solutions company Sportradar has entered into an agreement to acquire InteractSport, a sports data and technology company with depth and expertise in cricket.

According to Sportradar chief executive Carsten Koerl, the amalgamation of Sportradar’s commercial and distribution framework coupled with InteractSport’s products, content creation capabilities and subject matter expertise, will unlock significant growth within regional and global markets for its customers.

InteractSport’s current product suite includes an automated live streaming and in-game production and management solution for cricket, known as ‘FrogBox’.

The Melbourne-based firm has also developed a comprehensive suite of digital sports management platforms featuring competition management capabilities, electronic scoring, registration management and fan-friendly web and mobile applications together with a world class data collection tool for cricket.

InteractSport currently partners with leading cricket boards including Cricket Australia and the England and Wales Cricket Board (ECB), in addition to other sports partners such as Netball Australia and Football Australia.

Commenting on the acquisition Sportradar’s Koerl, said: “This acquisition provides Sportradar with the opportunity to widen its data and content offering. With cricket being one of the most popular sports in the world, we see this as a growth opportunity for the company, especially given the significance of the sport in the Asian region.”

Sam Taylor, chief executive of InteractSport, added: “Aligning with Sportradar is a natural step in achieving our company vision – it enables us to scale our operation to develop exciting new products, reach new markets and deliver even greater benefit to our current and future customers.” 

The latest deal is the third acquisition for Sportradar to date in 2021 after it entered into a definitive agreement to acquire Synergy Sports. Sportradar has also expanded its Asian footprint, recently partnering with the Asian Football Confederation (AFC) and the K League.

Earlier this month Sportradar also signed a multi-year partnership with Kyodo News Digital, a subsidiary of the Japanese news agency. The deal will see its multi-sport API data services and Radar 360 product redistributed to Kyodo’s media clients across Japan, including the supply and support of a wide range of data from international sports competitions.

Sportradar’s acquisition of InteractSport is expected to be finalised during this quarter subject to regulatory approvals.


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