- Learncrypto.com to appear on Saints’ training kit for first time ahead of Wolves game on Sunday
- Crypto education platform is part-funded by club’s main sponsor, Sportsbet.io
- Elsewhere, Norwich City announce Bidstacks as first esports partner
Top-flight English soccer side Southampton have named cryptocurrency education platform learncrypto.com as their new training kit sponsor.
Starting with Sunday’s Premier League game against Wolverhampton Wanderers, learncrypto.com branding will feature on the training kit for both the Saints’ first team and B team throughout the 2021/22 season.
The financial terms of the arrangement have not been made public.
A non-profit website, learncrypto.com is part-funded by Southampton’s main sponsor Sportsbet.io and allows users to access courses offering information about blockchain and crypto.
Roman German, chief product officer at Yolo Group, which also funds the website, said the company would be working with Southampton to “spread the word about the positive impact crypto can have”.
Sarah Batters, Southampton’s director of marketing and partnerships, added: “Keeping pace with new technologies is increasingly tough, so we support learncrypto.com’s mission to give confidence and foundational knowledge to those wanting to interact with cryptocurrencies or blockchain in the future.”
The partnership comes at a time when an increasing number of cryptocurrency firms are investing in sports sponsorship, which has led to some scrutiny about leagues and teams promoting nascent financial products to their fans.
In other Premier League sponsorship news, Norwich City have unveiled Bidstack as their first ever official esports partner, in a deal that will see the Canaries leverage the brand’s technology across their owned and operated competitive gaming content.