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Springboks add five years to MTN headline sponsorship

Telco's logo to remain on South Africa rugby shirts until 2025.

3 June 2021 Sam Carp
  • MTN also named a principal partner of this summer’s series against the Lions
  • Company replaced rival telco Vodacom as Springboks’ headline sponsor in 2017

South Africa Rugby (SA Rugby) has announced a five-year extension of its partnership with multinational telecommunications company MTN. 

The deal will see MTN remain the headline sponsor of the Springboks until 2025, while it will also be a principal partner of this summer’s series against the British and Irish Lions.

MTN replaced rival telco Vodacom as headline sponsor of the Springboks back in 2017. Under the extended agreement, the company will continue to have its logo adorn the front of the South Africa national rugby union side’s playing jerseys.

In addition, MTN has also promised fans a number of rewards as part of the new deal, such as unique experiences, prizes and competitions, including a daily mobile Bok Trivia quiz which will give MTN customers a chance to win R100,000 (US$7,385) each week.

“When we named MTN as our new headline sponsor four years ago, we realised that it represented a pivotal moment for SA Rugby and that welcoming a company of MTN’s size and reach was a significant moment for the sport,” said SA Rugby chief executive Jurie Roux.

“They have been a wonderfully supportive partner during a time of regeneration for the Springboks and the wider South African rugby fraternity, and have stuck with us through the pandemic.”

The announcement comes just over a month before the world champion Springboks play the first test against the Lions, which takes place on 24th July in Cape Town.

SA Rugby

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