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Sorare launches Premier League player cards infused with 3D and AR technology

Fantasy soccer game looks to boost collectability value of Web 3.0 cards.

5 September 2023 Steve McCaskill
Sorare

Sorare

  • Sorare has licences with major soccer and US sports leagues
  • Enhanced cards will be standard specification

Sorare is introducing officially licensed 3D and augmented reality (AR) player cards to its Web 3.0 fantasy soccer game, hoping greater aesthetics and interactivity will boost their collectability value.

The first tranche of cards includes Premier League stars Erling Haaland, Marcus Rashford, Bukayo Saka and Enzo Fernández, featuring new player headshots, backgrounds and colours.

Eventually, Sorare intends for these enhanced cards to become the standard specification across its game, which also has licences for Spain’s LaLiga, Germany’s Bundesliga and Italy’s Serie A, as well as Major League Soccer (MLS) and several English Football League (EFL) outfits.

“At Sorare, we want to bridge the gap between online and physical sports fandom to better serve our community of fans,” said Adrien Montfort, chief technology officer and cofounder at Sorare.

“With that in mind, we are always working to provide the best gameplay experience and to make sure it improves year after year. We are delighted to be launching new cards, new designs, and new features to mark the new football season, so Sorare managers can own cards that feel special, and interact with and show them off to the world.

“This is the latest step in our long-term strategy to build a generational product that combines innovative technology and cutting edge design to transform the sports fan experience.”

“The new 3D cards and AI functionality from Sorare are an exciting addition for Premier League fans and Sorare managers,” added Will Brass, chief commercial officer at the Premier League. “The way that supporters choose to follow their favourite teams and players is evolving, and the Premier League is proud to be working with our partners at Sorare on this kind of innovation.”

SportsPro says…

Sorare’s game combines the mechanics of traditional fantasy sports with the collectability of trading cards. Users acquire, trade and assemble teams of non-fungible tokens (NFTs) representing real-life athletes, receiving points based on their real-world performance. These cards are made available in various rarities, with the price for each determined by market forces in an auction.

While Sorare has never made a big deal about the fact that Sorare cards are NFTs, instead viewing blockchain as a means to an end rather than as a specific selling point, it does stress that players do actually own these cards in perpetuity and that many fans enjoy collecting them.

While the main purpose of these cards will remain their utility within the game, making them more desirable as collectibles will add further value and potentially inspire further activity on Sorare’s platform.

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