Snapchat filters into Brazilian soccer

Mobile app will partner several of Brazil’s major clubs.

15 May 2017 Sam Carp
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Snapchat has agreed a partnership with a number of top-flight Brazilian soccer clubs.

The mobile photo and video messaging app will join forces with Corinthians, Flamengo, São Paulo, Santos, and last season’s champions, Palmeiras, to promote the beginning of the new Campeonato Brasileiro Série A campaign.

The deal will give fans of each partner team access to unique Snapchat geofilters, which they will be able to apply to still images and videos captured using the app.

It is the first time that Snapchat has partnered with Brazilian soccer, although the company provided a similar service for the Rio 2016 Olympic Games.

Elsewhere in Brazil, Salvador-based soccer club Esporte Clube Bahia has announced a new sponsorship deal with the air conditioning company Centraltec.

The one-year agreement will see the company logo imprinted on the shoulder of the team’s shirts, while it will also receive exposure during press conferences, at the club’s training ground, and on Bahia’s official website. 

According to a club statement, Centraltec will pay more than twice the amount offered by the previous sponsor, construction company MRV.

Jorge Avancini, Bahia’s market director, said: “Despite the moment of crisis across the country, we have achieved a quick replacement that will respect the colours of the club.”

Bahia won promotion to the top flight of Brazilian soccer last season, and sit top of Campeonato Brasileiro Série A after one round of games.      

Snapchat has agreed a partnership with a number of top-flight Brazilian soccer clubs.

The mobile photo and video messaging app will join forces with Corinthians, Flamengo, São Paulo, Santos, and last season’s champions, Palmeiras, to promote the beginning of the new Campeonato Brasileiro Série A campaign.

The deal will give fans of each partner team access to unique Snapchat geofilters, which they will be able to apply to still images and videos captured using the app.

It is the first time that Snapchat has partnered with Brazilian soccer, although the company provided a similar service for the Rio 2016 Olympic Games.

Elsewhere in Brazil, Salvador-based soccer club Esporte Clube Bahia has announced a new sponsorship deal with the air conditioning company Centraltec.

The one-year agreement will see the company logo imprinted on the shoulder of the team’s shirts, while it will also receive exposure during press conferences, at the club’s training ground, and on Bahia’s official website. 

According to a club statement, Centraltec will pay more than twice the amount offered by the previous sponsor, construction company MRV.

Jorge Avancini, Bahia’s market director, said: “Despite the moment of crisis across the country, we have achieved a quick replacement that will respect the colours of the club.”

Bahia won promotion to the top flight of Brazilian soccer last season, and sit top of Campeonato Brasileiro Série A after one round of games.