Shandong net VOD deal on LeCloud

Chinese soccer side to create live and behind the scenes video content.

22 August 2016 Tom Lloyd
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Chinese Super League (CSL) side Shandong Luneng Taishan FC have entered into a strategic partnership with Chinese-based cloud sharing platform LeCloud.

The partnership will see an official Shandong Luneng Video Channel set up, broadcasting both behind the scenes and live content on LeCloud’s video on demand (VOD) platform.

LeCloud purports to be China’s biggest cloud-based video-hosting platform, airing both VOD and live high definition clips.

Much like many of the other Chinese Super League sides, Shandong Luneng have invested heavily in player transfers from leading European leagues this summer. The club, managed by German Felix Magath, recently made the marquee signings of Graziano Pelle and Papiss Cisse from Premier League sides Southampton and Newcastle respectively.

Chinese Super League (CSL) side Shandong Luneng Taishan FC have entered into a strategic partnership with Chinese-based cloud sharing platform LeCloud.

The partnership will see an official Shandong Luneng Video Channel set up, broadcasting both behind the scenes and live content on LeCloud’s video on demand (VOD) platform.

LeCloud purports to be China’s biggest cloud-based video-hosting platform, airing both VOD and live high definition clips.

Much like many of the other Chinese Super League sides, Shandong Luneng have invested heavily in player transfers from leading European leagues this summer. The club, managed by German Felix Magath, recently made the marquee signings of Graziano Pelle and Papiss Cisse from Premier League sides Southampton and Newcastle respectively.