- LiveScore's free OTT platform secures first live soccer coverage
- Results website has global audience of 56 million
- Premier Sports remains exclusive Serie A TV rights holder in UK and Ireland
Results website LiveScore will show all remaining games in the 2019/20 Serie A season on its free over-the-top (OTT) platform after securing live streaming rights to Italian soccer's top flight.
The website, best known for keeping sports fans up to date with real-time scores and results, will now also stream games for free, kicking off with the Italian league’s resumption this weekend.
Fans in the UK and Ireland have only previously been able to view Serie A games this season on subscription channel Premier Sports, which remains the Italian league's exclusive TV broadcast partner in the territory.
LiveScore, which has a global audience of 56 million people, will also show a number of games from the Primeira Liga, Portugal’s top tier.
The games will be available to watch on LiveScore’s existing iOS and Android app.
LiveScore marketing director Ric Leask said: “This is a hugely important step for LiveScore, as we continue to innovate and offer our audience the most immersive sports coverage possible.
“Serie A and Primeira Liga are two of the most popular and keenly followed European leagues amongst our two million monthly users within the UK and Ireland, so this is a fantastic opportunity to give something back to our loyal userbase. After a long wait for top-level football to return, this is a brilliant start for our new live streaming service.”
LiveScore announced the launch of its new free-to-air streaming platform at the end of last month as part of a partnership with OTT specialists StreamAMG.
