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Serie A aims for up to €7.2bn from next domestic broadcast rights deal

Italian soccer league approves eight different rights tender schemes for broadcasters to bid on.

17 May 2023 Josh Sim

Getty Images

Italian soccer’s top-flight Serie A has approved the creation of eight different domestic rights tender schemes, with broadcasters invited to bid for contracts spanning three, four or five seasons.


  • Serie A targets €3.6 billion (US$3.9 billion) for three-year contracts
  • League wants €5.28 billion (US$5.72 billion) from four-year bids
  • €7.2 billion (US$7.8 billion) sought for five-year offers
  • Bids to also be collected for single Saturday night matches
  • Serie A to tender the right to broadcast matches ahead of big retail events such as Black Friday and Valentine’s Day


Serie A’s current domestic rights deals with DAZN and Sky run for three years and expire after the 2023/24 season. Streaming subscription service DAZN’s contract for the bulk of games is worth more than €2.5 billion (US$2.7 billion), while pay-TV broadcaster Sky Italia’s package is worth a reported €262.5 million (US$284.4 million).

The league’s chief executive Luigi de Siervo said at a press conference that Serie A would launch a bidding process to find a financial partner to create its own media platform to distribute games, should the upcoming rights sale process be unsuccessful.


“We have tapped market in the past months and we found that operators are keen on longer contracts as they seek higher returns from their investment,” said de Siervo.

Coming next:

The sales process for Serie A’s domestic rights is expected to begin next month.

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