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Sebastian Vettel

Britta

3 July 2013 Luca Del Buono

ROESKE Media & Public Relations Manager Sebastian Vettel Bradbourne Drive Tilbrook Milton Keynes MK7 8BJ United Kingdom britta.roeske@sebastianvettel.com www.sebastianvettel.com 2 – Standard +44(0)7764 386 402

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50 Most Marketable 2013 – Sebastian Vettel


13 May 2013 Michael Long

Sebastian Vettel – German, 25, Motorsport (8)

At just 25 years of age, Sebastian Vettel is already gunning for his fourth Formula One world championship after showing the way to the field in 2010, 2011 and 2012. Sixth in the all-time list of Grand Prix winners already, his has been a meteoric rise to dominance and one fuelled by his Red Bull Racing team. Superbly talented, mediafriendly and, as he proved during March’s Malaysian Grand Prix by brazenly defying team instructions, utterly ruthless, Vettel is the all-round package and still has time on his side.

Although commercially tied to Red Bull, for whom he is a poster boy both for its young driver programme and its wider sports marketing empire, the German is now spreading his wings a little. He is a global ambassador for Infiniti, his team’s title sponsor, and is likely to be used increasingly as a marketing tool when the luxury car manufacturer rolls out new products.

Rumours, meanwhile, still bubble up from time to time of a switch to Ferrari. Vettel routinely swats aside such speculation and has a contract with Red Bull until the end of 2014, by which time the prospect of a tantalising move to the sport’s most famous team may have greater allure. DC

Sebastian Vettel most marketable most marketable

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