Scottish Football League happy to co-operate

The Scottish Football League (SFL) and Co-operative Insurance have agreed to extend the insurance company’s title sponsorship of the Scottish League Cup until the end of the 2010/11 season.

22 January 2009 Michael Long
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Hibernian celebrate their CIS Insurance Cup winLength of contract: 2 years | Annualised value: US$3 million | Overall value: US$6 million

The Scottish Football League (SFL) and Co-operative Insurance have agreed to extend the insurance company’s title sponsorship of the Scottish League Cup until the end of the 2010/11 season.

At that point the competition, presently known as the CIS Insurance Cup, will have been sponsored by the company for 12 years, and both sides were keen to stress their hopes of continuing the deal beyond that point.

“We are delighted to be announcing this contract renewal. It is great news for Scottish football in general and the Scottish Football League in particular,” said SFL chief executive David Longmuir.

The new deal is believed to be worth just over US$3 million a season when related television and commercial income is included, and Longmuir declared himself delighted with the result.

“All I can say is that Woolworths, USC and Zavvi have gone and football can’t be immune,” he said. “We’ve still got 30 clubs in the SFL at the moment and I’d like to keep it that way.”