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Sapphire Sport a lead investor as Buzzer streaming platform raises US$4m

Mobile service aims to carve out new sports rights category for mobile micro viewing.

30 September 2020 Tom Bassam
  • Lerer Hippeau also lead on initial investment
  • Other backers include Anthony Noto and Richard Parsons

Buzzer, a mobile platform for personalised live sports streaming, has closed a seed funding round worth US$4 million.

Sapphire Sport, the venture capital fund which counts City Football Group (CFG) as its anchor investor, and the New York-based Lerer Hippeau fund led the round. Additional backing also came from R&R Venture Partners; Imagination Capital; Social Finance chief executive Anthony Noto, Richard Parsons, the former chairman and chief executive of Time Warner; as well as Twitter’s head of design and research, Grace Kim.

Buzzer's mobile platform is designed to offer a seamless live sports viewing experience by aggregating rights and content in order to provide users with updates on matches they might want to watch with customised notifications.

The platform offers the ability to authenticate an existing subscription or use micropayments to buy only the sports content they want to watch.

Bo Han, founder and chief executive of Buzzer, said:  “Our mission is to provide all sports fans, from the casual observer to the avid season ticket holder, unmatched access to personalised live sports action anytime, anywhere.

“With this investment, we are well-positioned to introduce an innovative way for fans to engage with the teams and athletes they love, and to mindfully build a product that creates complementary value for the industry by establishing a third category of sports rights – short-form live on mobile.

“The creation of this category, which sits in between live long-form on TV and short-form near live clips on social and digital platforms, advances the existing ecosystem by creating awareness of these live games and enhances the value for existing media rights holders.”

Buzzer has closed a seed funding round worth US$4 million


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