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San Antonio Spurs net Victory Capital naming rights for new practice facility

NBA team's new performance centre set to open this summer.

23 January 2023 Rory Jones

Getty Images

Spurs Sports & Entertainment (SS&E) has entered a multi-year naming rights agreement with Victory Capital for when the San Antonio Spurs’ new training facility at The Rock at La Cantera development opens this year.


  • The National Basketball Association (NBA) team’s multi-purpose campus will be named the ‘Victory Capital Performance Center’
  • Victor Capital also named the Spurs’ official investment partner
  • Joint marketing campaigns will promote financial wellness across local community
  • Victor Capital will also gain in-arena signage and on-court promotions during games at the AT&T Center


The Rock at La Cantera is a multi-phase, US$500 million project which will span 45 acres once complete. Last year long-term Spurs partner Frost agreed a deal to become the naming rights partner for the development’s new event plaza.

Coming next:

Slated to open this summer, the Spurs’ Victory Capital Performance Centre will feature a number of innovations, including a motion capture shooting lab, an environmental training room, hydrotherapy pools, and a sensory deprivation tank. Powered by solar energy, the practice facility is also being constructed using structural elements aimed at reducing water consumption.

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