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- SailGP to air on Foxtel’s linear networks, plus Kayo Sports and Kayo Freebies streaming platforms
- Sailing series reached dedicated broadcast audience of 39.2m in 2021/22 season
Australian pay-TV network Foxtel has agreed an extension of its domestic broadcast rights deal with the SailGP racing series for the 2022/23 season.
The deal will see coverage of the sailing championship air on Foxtel’s traditional linear channels and the Kayo Sports streaming service, as well as on its free-to-access Kayo Freebies product.
Foxtel’s coverage began with the season-opening Bermuda Sail Grand Prix, which took place from 14th to 15th May, and includes an expanded ten-event schedule.
The agreement with Foxtel is well-timed from an Australian market perspective, with the national entry in SailGP claiming its second consecutive title during the 2021/22 season and beginning their defence with victory in Bermuda.
“We are thrilled to extend our long-standing partnership with SailGP and bring this incredible series of global events to our 2.4 million sports subscribers across Foxtel and Kayo Sports,” said Patrick Delany, chief executive of Foxtel Group.
“This year we will bring every global sailing event of the season to even more Australians live and free on Kayo Freebies.”
SailGP recently revealed that its broadcasts reached a dedicated broadcast audience of 39.2 million during the recently completed campaign, and has signed rights agreements for the new season with major media companies designed to grow that reach further. For example, in Canada the TSN and RDS pay-TV sister networks have been confirmed as the local broadcast partners where viewers will be able to watch the new national entry.
Elsewhere, SailGP has agreed new broadcast contracts with Eleven Sports in Italy, Blue Sport in Switzerland and Sport24 in Portugal.
