English soccer club Blackburn Rovers will become the only current Premier League side to sport the name of a charity on their shirts for the upcoming season, after agreeing to donate the branding space to The Prince's Trust.
Having turned down a number of offers from commercial sponsors, the Lancashire club, which has a history of running Prince's Trust programmes for disadvantaged young people in the local area, has committed to fundraising for the charity throughout the season as part of its Charity of the Year initiative.
Simon Williams, head of commercial and marketing at Blackburn Rovers, said: "The club has enjoyed a strong and productive relationship with The Prince's Trust since 2005 and this agreement takes that relationship onto another level. The exposure The Prince's Trust will obtain as our shirt partner will greatly increase the level of awareness for the charity and hopefully encourage fundraising for the fantastic work they do with young people."
Paul Brown, marketing director of The Prince's Trust, said: "The Prince's Trust is really pleased to have been selected as Blackburn Rovers Charity of the Year in a move which will build on our considerable experience of working with young people through football. We see this as a brilliant opportunity to reach out, engage and motivate the most disadvantaged young people in the community and help us change even more young lives."
Balaji Rao, managing director of Venky's India Ltd, the company that owns Blackburn Rovers, said: "We are absolutely delighted to be able to support The Prince's Trust in such a visible way, particularly at this challenging time for young people in terms of unemployment and limited opportunities. Helping young people is very much at the forefront of our community work in India and this partnership is a perfect way for us to support charities and worthy causes through football over here."
Rovers’ previous three-year sponsorship agreement with Crown Paints ended last season.
Blackburn Rovers – The Prince’s Trust