US broadcaster NBC Sports is teaming up with Northern Irish golfer Rory McIlroy to launch GolfPass, a ‘first-of-its-kind’ digital golf membership.
Initially available in the US for US$9.99 per month, the new subscription offering claims to have been built on five pillars – play, learn, watch, travel and shop – to will provide members with an array of video content, along with enhanced shopping and travel experiences.
Aimed at helping golfers improve their game, the platform will be equipped with more than 4,000 on-demand instructional videos featuring some of the world’s top coaches, along with over 1,000 hours of library content including classic tournament footage and behind-the-scenes programming providing an insight into the daily lives of professional golfers.
Subscribers will also gain access to exclusive content from McIlroy himself, who will co-host a podcast on the platform and initially star in four GolfPass Originals. Starting from next week, the 29-year-old will also be sporting the GolfPass logo on his golf bag to promote the new offering.
“Creating GolfPass with NBC Sports was driven by my desire to enrich the golf experience for fans all around the world,” said McIlroy. “Arnold Palmer showed tremendous vision when founding Golf Channel in 1995 and it now stands as a significant part of his legacy. I have the utmost respect for the impact he made on the game and I will carry that spirit forward by helping to lead our sport into its digital future with GolfPass.”
The product has been likened to the content partnership between US golfing great Tiger Woods and GolfTV, the new over-the-top (OTT) platform launched by Discovery and the PGA Tour, but NBC Sports executives stressed in a briefing that GolfPass is a more comprehensive lifestyle offering.
According to NBC, GolfPass has been in development between McIlroy and its sports division for two years, adding that the platform will later launch in the UK and Australia.
“GolfPass is designed to make golf more accessible and fun using NBC Sports’ portfolio of golf tech and services that help better connect golfers to the sport,” added Mike McCarley, president of golf at NBC Sports. “Whether it’s video instruction from the best coaches in the world or enhancing the golf experience on and off the course, GolfPass adds tremendous value for golfers.
“Rory is the perfect partner for GolfPass, not only because he’s an approachable, genuine and global ambassador for golf – much in the same way Mr. Palmer was – he’s also eager to modernise how golfers engage with the sport in their daily lives, whether watching a screen or with a club in their hand.”
US broadcaster NBC Sports is teaming up with Northern Irish golfer Rory McIlroy to launch GolfPass, a ‘first-of-its-kind’ digital golf membership.
Initially available in the US for US$9.99 per month, the new subscription offering claims to have been built on five pillars – play, learn, watch, travel and shop – to will provide members with an array of video content, along with enhanced shopping and travel experiences.
Aimed at helping golfers improve their game, the platform will be equipped with more than 4,000 on-demand instructional videos featuring some of the world’s top coaches, along with over 1,000 hours of library content including classic tournament footage and behind-the-scenes programming providing an insight into the daily lives of professional golfers.
Subscribers will also gain access to exclusive content from McIlroy himself, who will co-host a podcast on the platform and initially star in four GolfPass Originals. Starting from next week, the 29-year-old will also be sporting the GolfPass logo on his golf bag to promote the new offering.
“Creating GolfPass with NBC Sports was driven by my desire to enrich the golf experience for fans all around the world,” said McIlroy. “Arnold Palmer showed tremendous vision when founding Golf Channel in 1995 and it now stands as a significant part of his legacy. I have the utmost respect for the impact he made on the game and I will carry that spirit forward by helping to lead our sport into its digital future with GolfPass.”
The product has been likened to the content partnership between US golfing great Tiger Woods and GolfTV, the new over-the-top (OTT) platform launched by Discovery and the PGA Tour, but NBC Sports executives stressed in a briefing that GolfPass is a more comprehensive lifestyle offering.
According to NBC, GolfPass has been in development between McIlroy and its sports division for two years, adding that the platform will later launch in the UK and Australia.
“GolfPass is designed to make golf more accessible and fun using NBC Sports’ portfolio of golf tech and services that help better connect golfers to the sport,” added Mike McCarley, president of golf at NBC Sports. “Whether it’s video instruction from the best coaches in the world or enhancing the golf experience on and off the course, GolfPass adds tremendous value for golfers.
“Rory is the perfect partner for GolfPass, not only because he’s an approachable, genuine and global ambassador for golf – much in the same way Mr. Palmer was – he’s also eager to modernise how golfers engage with the sport in their daily lives, whether watching a screen or with a club in their hand.”
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