Thai sportswear retail firm Grand Sport, which was founded in 1961, has extended its deal with the National Olympic Committee of Thailand for a further four years.
General Yutthasak Sasiprabha, president of the National Olympic Committee of Thailand, told the local Bangkok Post newspaper that the deal was being extended as a result of the good relationship the brand and the organisation, which effectively controls sport in Thailand.
The new contract will cover the next summer Olympics in London, in 2012, as well as 14 other international sporting events. Thai athletes will be required to wear Grand Sport clothing and products during all those events.
Local reports valued the deal at US$4.1 million, made up of a yearly payment of US$30,000 and the remainder in the company’s product.
Grand Sport was founded in 1961 and is regarded as one of Thailand’s leading brands. It was founded by Kij Pluchcha-oom, a former Thai basketball player. Its products are worn, amongst others, by the national soccer teams of Oman, Kazakhstan, Qatar, Kuwait, Uzbekistan, Kyrgyzstan and the Olympic Committees of Oman and Vietnam.
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