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Red Bull joins as founding partner for Miami GP

Energy drinks brand to promote its F1 teams through fan activations at the event.

25 February 2022 Rory Jones

Getty Images

  • Deal includes naming rights to hospitality area at new Miami track
  • Inaugural Miami GP to take place from 6th to 8th May 2022

South Florida Motorsports (SFM), the organiser of the Miami Grand Prix, has revealed a multi-year founding partnership with Red Bull ahead of the inaugural Formula One race in the city.

The new agreement will see the energy drinks giant launch a number of fan activations around the race when it makes its debut on the Formula One calendar in May at the newly built Miami International Autodrome.

Aiming to leverage the growing popularity of Formula One in the US, Red Bull will look to promote its Oracle Red Bull Racing and Scuderia AlphaTauri teams through it onsite marketing activities.

The founding partnership will also see the construction of the Red Bull Energy Station, a Miami-themed hospitality area set to be installed at turn 11 of the new circuit at Hard Rock Stadium.

“Red Bull’s commitment to Formula One is absolute, in the form of its championship-winning Oracle Red Bull Racing team and sister Scuderia AlphaTauri team,” said Jeremy Walls, senior vice president and chief revenue officer of Hard Rock Stadium and Formula One. “It has also created a staircase of young talent to the top of the sport for drivers including champions like Max Verstappen and Sebastian Vettel.

“We’re proud Red Bull has decided to commit to partnering with our event as a key element of its US and global brand activity.”

Red Bull is a well-established presence in motorsport, with Max Verstappen winning the Formula One drivers’ championship for its eponymous racing team last season, while the brand holds a variety of deals across multiple series.

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