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Real Madrid metaverse offers virtual stadium and real time translation tools

Spanish soccer club Real Madrid eyes unifying global fanbase via Web 3.0 activations powered by real-time translation.

10 May 2022 Steve McCaskill
Real Madrid metaverse offers virtual stadium and real time translation tools

Real Madrid

  • Real Madrid Virtual World is available as a mobile app
  • Club promises exclusive content, stadium tour, and chat rooms

Real Madrid hopes a new virtual social platform, created in partnership with Astosch Technology, will engage the Spanish soccer giants’ global fanbase.

Several sports organisations believe the metaverse can engage younger, digitally native fans and bring international fanbases closer to the club. Some have used the technology to live stream matches, hold virtual events, and offer interactive experiences and games.

For its own metaverse effort, Real Madrid have worked with Astosch to build a digital recreation of the Santiago Bernabeu stadium, offering fans the ability to walk the corridors of the famous arena – including a 3D recreation of the trophy cabinet – and the surrounding area.



The platform will also use digital avatars and multimedia translation tools to allow for interactions between fans in different territories. Real are also promising to offer prizes and exclusive content via the metaverse project.

The ultimate ambition is to engage fans who are passionate about the team but may never be able to attend a game, and help them communicate with other fans who they may otherwise never meet due to physical and linguistic obstacles. 

The ‘Real Madrid Virtual World’ platform is available as a mobile application for both iOS and Android mobile platforms as a free download.

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