Rangers announce deals with Puma and Blackthorn Cider

Fourth-tier Scottish soccer side Rangers Football Club have signed a new kit supply deal with German sportswear brand Puma and a shirt sponsorship agreement with Blackthorn Cider.

1 March 2013 Michael Long
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Fourth-tier Scottish soccer side Rangers Football Club have signed a new kit supply deal with German sportswear brand Puma and a shirt sponsorship agreement with Blackthorn Cider.

The five-year deal with Puma will see the brand become the official supplier and the official licensee of replica merchandise to the Glasgow club from the start of the 2013/14 season.

Puma replaces Umbro as the Old Firm side’s kit supplier and will provide all technical and replica kit and training wear. Financial terms of the deal were not released.

According to a statement on Rangers’ website, ‘the partnership with Puma complements the club's joint venture with retail giants Sports Direct.’

Charles Green, the chief executive of Rangers, said: “Rangers and Puma are massive global brands and this relationship will undoubtedly improve the distribution of club merchandise in the UK and overseas.

“Puma are renowned for their technical innovation and expertise in product design and support systems and we look forward to enjoying a productive and successful partnership over the next five years.”

Tony Ward, the managing director of Puma UKIB, added: “Rangers Football Club is an iconic club with a rich history. When the opportunity arose to develop a technical partnership with Rangers, we were delighted to reach agreement with the club.  We are extremely proud to be associated with the club, and look forward to providing technical and training wear for Rangers Football Club.”

Meanwhile, it has also been announced that Rangers' new Puma kit will sport the logo of a new sponsor from next season after the club agreed a shirt sponsorship deal with Blackthorn Cider. The one-year deal will see Blackthorn replace Tennent's as Rangers' shirt sponsor.

Green said: “We are very pleased to have reached a sponsorship agreement that will see the Blackthorn Cider name on Rangers' strips next season.

“The arrangement is yet another example of leading brands wishing to be associated with Rangers and reflects the fact that the club is one of football's great institutions. The deal we have reached is very much in keeping with our business plan and strategy of developing significant commercial partnerships for the benefit of the club.”

Last month Rangers' Old Firm rivals Celtic, who are also currently sponsored by Tennent's, signed a three-year deal with cider brand Magners.

Rangers – Puma