Hotel chain Ramada Worldwide has been announced as an official supporting sponsor of the Bassmaster Elite Series tournament fishing championship.
As part of the deal Ramada will title sponsor April’s Ramada Quest, the third event on the Bassmaster Elite Series, which is the highest level of competition on the Bassmaster Tournament Trail. The event will take place on 18th to 21st April at Bull Shoals Lake, Arkansas.
Ramada will also have a presence at all eight regular season Elite events in 2013, beginning with the season-opening Sabine River Challenge presented by Stark Cultural Venues in Orange, Texas in March.
The brand, which is part of the Wyndham Hotel Group, will also have displays at an expo that coincides with the Bassmaster Classic in Tulsa from 22nd to 24th February, and feature throughout Bassmaster’s various media channels over the duration of the new deal.
“Ramada is proud to be a sponsor of B.A.S.S. for the sixth year in a row,” said Mark Young, brand senior vice president of Ramada Worldwide. “We know B.A.S.S. members are the most avid fishing enthusiasts and we want them to know that we are here to take care of them for all their lodging needs.”
B.A.S.S. chief executive Bruce Akin added: “Ramada Worldwide has been a B.A.S.S. supporter for years, so we especially value their continued commitment to the Elite Series.
“B.A.S.S. and Ramada have forged the type of strong partnership that allows both organisations to jump to the next level in accomplishing their goals — and then to reach higher.”
B.A.S.S. – Ramada Worldwide