Rajasthan Royals
The Indian Premier League’s (IPL) Rajasthan Royals have announced Luminous Power Technologies as their title sponsor for the 2023 season.
Contract:
- Luminous secures front-of-shirt branding on Royals’ playing and training kit
- Indian energy solutions provider replaces snack brand Happilo
Context:
Luminous has previously received brand exposure during the domestic Twenty20 franchise tournament through in-stadium and linear TV partnerships, and has now re-entered the IPL space through its deal with the Royals.
Comment:
“Luminous is a brand driven by innovation and technology which is central to what drives success for our franchise,” said Jake Lush McCrum, chief executive of the Rajasthan Royals.
“We are incredibly excited about the impact we can achieve together and look forward to helping Luminous strengthen their national and global footprint through various campaigns during the season and beyond.”
Coming next:
The Royals begin their IPL season against Sunrisers Hyderabad on 2nd April.
