QIPCO extends British Champions Series and Ascot deals to 2024

Deal believed to be worth a record UK£50 million.

12 June 2015 James Emmet
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Qatar Investment & Projects Development Holding Company (QIPCO) has signed a record extension to its title sponsorship deal with the British Champions Series.

The agreement will see QIPCO continue to act as the title sponsor of British Champions Series, which encompasses 35 of Britain's top flat races.

In a separate deal, announced at the same time, QIPCO has also extended its sponsorship of Ascot Racecourse, and will remain as an official partner of the venue until 2024.

The combined agreements have been reported as being worth UK£50 million in total, making it the single largest sponsorship package in British racing history.

The British Champions Series agreement extends a deal that was set to expire in 2017, while the Ascot sponsorship extends a five-year deal that was signed earlier this year.

In 2011, QIPCO became title sponsor of the newly-launched British Champions Series, which commences at the QIPCO Guineas Festival at Newmarket and culminates in QIPCO British Champions Day at Ascot, which, with total prize money of UK£4 million, is the richest raceday in Britain. Since its launch, prize money across the series has increased by 50 per cent to UK£17.4 million in 2015.

Under the extended deal the value of both the QIPCO sponsored 1000 and 2000 Guineas at Newmarket will increase to UK£500,000 each from 2016 and the stated ambition is to develop QIPCO British Champions Day into a UK£5 million raceday by 2024.

“My brothers and I share a passion for thoroughbred racing, and British racing in particular,” said Sheikh Fahad Bin Abdullah Al Thani, chairman of Qatar Racing, a subsidiary of QIPCO. “Nowhere else can match the quality and heritage of racing in Britain, which is why we chose to base our racing and breeding operations here. 

“It is in our interests to promote the quality of British racing as the value of the horses we race and the stallions we stand is enhanced if they are competing in the country with the best racing in the world.”

British Champions Series chief executive Rod Street said: “This is very positive for British Racing. British Champions Series seeks to promote some of the sport’s greatest assets and since QIPCO’s involvement in 2011, we have seen a significant improvement in the investment in our top races and a big increase in prize money.”

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Qatar Investment & Projects Development Holding Company (QIPCO) has signed a record extension to its title sponsorship deal with the British Champions Series.

The agreement will see QIPCO continue to act as the title sponsor of British Champions Series, which encompasses 35 of Britain's top flat races.

In a separate deal, announced at the same time, QIPCO has also extended its sponsorship of Ascot Racecourse, and will remain as an official partner of the venue until 2024.

The combined agreements have been reported as being worth UK£50 million in total, making it the single largest sponsorship package in British racing history.

The British Champions Series agreement extends a deal that was set to expire in 2017, while the Ascot sponsorship extends a five-year deal that was signed earlier this year.

In 2011, QIPCO became title sponsor of the newly-launched British Champions Series, which commences at the QIPCO Guineas Festival at Newmarket and culminates in QIPCO British Champions Day at Ascot, which, with total prize money of UK£4 million, is the richest raceday in Britain. Since its launch, prize money across the series has increased by 50 per cent to UK£17.4 million in 2015.

Under the extended deal the value of both the QIPCO sponsored 1000 and 2000 Guineas at Newmarket will increase to UK£500,000 each from 2016 and the stated ambition is to develop QIPCO British Champions Day into a UK£5 million raceday by 2024.

“My brothers and I share a passion for thoroughbred racing, and British racing in particular,” said Sheikh Fahad Bin Abdullah Al Thani, chairman of Qatar Racing, a subsidiary of QIPCO. “Nowhere else can match the quality and heritage of racing in Britain, which is why we chose to base our racing and breeding operations here. 

“It is in our interests to promote the quality of British racing as the value of the horses we race and the stallions we stand is enhanced if they are competing in the country with the best racing in the world.”

British Champions Series chief executive Rod Street said: “This is very positive for British Racing. British Champions Series seeks to promote some of the sport’s greatest assets and since QIPCO’s involvement in 2011, we have seen a significant improvement in the investment in our top races and a big increase in prize money.”

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