Fifa has generated record revenues of US$7.5 billion during the four-year commercial cycle leading up to the Qatar 2022 World Cup.
Soccer’s global governing body confirmed to media in Qatar that it had sold out all sponsorship packages for the tournament. The revenue figure eclipses the previous high set during the Russia 2018 World Cup by more than US$1 billion, and comes after the organisation added YouTube, Visit Las Vegas and Fine Hygienic Holding to the regional, third-tier supporter category.
With all commercial agreements now in place, Qatar 2022’s roster of official partners includes seven Fifa partners, seven World Cup sponsors and five regional supporters.
As a regional partner, YouTube will deliver new content from the World Cup via a roster of creators on its Shorts channel.
The Visit Las Vegas tourism board (North America) and UAE-based Fine Hygienic Holding (Middle East) were named as the other final regional supporters, with latter the brand’s products set to be used across all tournament locations.
“It is fantastic to forge such fruitful collaborations with our valued commercial partners and sponsors for this incredible spectacle – the first-ever Fifa World Cup in the Middle East,” said Gianni Infantino, president of Fifa.
“Their support not only contributes towards the successful delivery of this ground-breaking tournament, but it also ensures that essential funds are channelled to our 211 member associations and various worldwide programmes which contribute to the ongoing development of the game worldwide, helping to make football truly global.”
Romy Gai, chief business officer of Fifa, added: “The Fifa World Cup presents our commercial affiliates with unprecedented engagement opportunities.
“Our partners have already delivered a variety of world-class fan activations and initiatives in the build-up to the event, and we will continue to work hand-in-hand with them so that they can achieve their goals whilst enhancing the Fifa World Cup experience.”