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Argentina’s shootout win over France in the final of the Qatar 2022 World Cup reached a global audience of 1.5 billion viewers, Fifa has revealed.
Confirmed:
- 550 million global viewers tuned in to watch the opener as Ecuador beat hosts Qatar
- Soccer’s global governing body says ‘around five billion people’ engaged with the World Cup. Without defining that metric, Fifa said that figure was based on fans ‘following tournament content across an array of platforms and devices across the media universe’
- From 93.6 million posts during Qatar 2022 the tournament delivered 5.95 billion social media engagements
- World Cup posts scored a cumulative reach of 262 billion across all platforms
Context:
These seismic broadcast and engagement figures add to the commercial successes of Qatar 2022, after the governing body recently reported record revenue of US$7.5 billion for the tournament’s four-year commercial cycle.
Coming next:
Having set broadcast and commercial records for the latest edition of the men’s World Cup, Fifa will look to set new highs for its next marquee event when it stages the 2023 Women’s World Cup in Australia and New Zealand this summer.
