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Rolling sports business news wrap: Every deal, every day

Top story: Paris Saint-Germain open first overseas office in Singapore.

17 April 2018 Tom Bassam

Soccer: Paris Saint-Germain have opened their first overseas office in Singapore to reinforce the club's brand presence in Asia.

The recently-crowned Ligue 1 champions hope to increase their brand visibility, cultivate new partnerships and nurture a growing fanbase in Asia over the next few years. The office will be managed by Sébastien Wasels, who has been international development manager at the French giants since 2009.


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Frédéric Longuépée, PSG deputy managing director, said: “In 2011, our president set us the task of transforming Paris Saint-Germain into a great international sports brand. Opening offices in strategic territories was identified as an important part of the club’s development.

“Asia is a zone that holds great potential for Paris Saint-Germain. We are delighted to open our first international office on the Asian continent, with the aim of bringing the club as close as possible to an audience that is becoming more and more interested in football and its opportunities.”

English second-tier club Brentford have appointed SecuTix as their new ticketing and engagement partner. The global ticketing and audience management provider will assist with the Championship outfit's move from its current Griffin Park home to a new stadium, less than a mile away, in 2019.

Cycling: Tech-fitness company Wahoo has been appointed by  sports events and marketing company SweetSpot as official training and cycle computer partner. The deal sees the American brand gain enhanced television and digital coverage of the OVO Energy Tour of Britain, OVO Energy Women’s Tour and OVO Energy Tour Series by providing rider data and sponsoring the the final kilometre preview feature for the main men's and women's races.

Deloitte has signed a three-year deal to continue its title sponsorship of the Ride Across Britain, the annual nine-day UK charity bike ride from Land’s End to John O’Groats.

Motorsport: Soon-to-launch messaging platform Eyetime has been named as the title sponsor of the 2018 Austria MotoGP motorcycling event. The Red Bull Ring-based race, which takes place 10th to 12th August, will officially be known as the Eyetime Motorrad Grand Prix von Österreich.

BMW has agreed a deal for its BMW i brand to become title sponsor the Formula E Berlin E-Prix electric car-racing event.

Rugby union: English Premiership rugby union club Leicester Tigers have signed a three-year extension to their partnership with the Breedon Group that sees the construction materials company continue to gain brand exposure on the front of the team’s shirts until the end of the 2021/22 season.

Basketball: Euroleague has named Moovit as its official mobility partner for this season's Turkish Airlines EuroLeague Playoffs and Final Four. 

Elsewhere, the Harlem Globetrotters have announced that Tum-E Yummies fruit-flavored water will become their official juice drink.

Mixed martial arts: The GLORY promotion returns to the UK for the first time in five years with GLORY 54 Birmingham and GLORY 54 SuperFight Series, taking place at Genting Arena on 2nd June.

Skateboarding: World Skate, the sport's global governing body, has entered into a first-of-its-kind partnership with Street League Skateboarding (SLS) that sees the SLS World Tour and Super Crown World Championships sanctioned as skateboard's new official and exclusive world tour and world championship until 2022.

Delay of the day

Under Armour’s takeover from Majestic Athletic as the supplier of Major League Baseball (MLBuniforms has been pushed back a year to 2020 – the original terms of its agreement signed in 2016. 

That original contract was brought forward a year when in 2017 Fanatics bought  VF Corp.’s Licensed Sports Group and with it the Majestic Athletic factory. After that purchase MLB commissioner Rob Manfred announced the switch to Under Armour for on-field apparel would take place for the 2019 season. Now, according to a report from Associated Press, MLB and Under Armour have decided the accelerated schedule could not be met.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story

Paris Saint-Germain have opened their first overseas office in Singapore

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