French soccer giants Paris Saint-Germain have renewed their partnership with fashion brand Hugo Boss.
The German luxury fashion label will continue as the official tailor of the Ligue 1 champions, providing PSG players and coaches with formal suits to be worn ahead of all home matches in the league and all away European matches.
The terms of the extension to the agreement have not been disclosed, with the Paris outfit – owned by Qatar Sports Investment (QSI) chairman Nasser Al-Khelaifi – having first partnered with Hugo Boss in 2014.
Meanwhile, the club have announced a two-year deal with LoveBet, with the online betting provider becoming PSG’s official Asian betting partner. According to French sports newspaper L’Equipe, the agreement is worth US$2 million per year.
Sebastien Wasels, general manager of PSG Asia, said of the Asia-specific arrangement: “The partnership is a testament to the club’s commitment to Asia and builds upon the successful launch of our Asia Pacific Office and the club’s Asia tour last July.”
PSG – now managed by former Borussia Dortmund coach Thomas Tuchel – have enjoyed a faultless start to their domestic season, winning all 13 Ligue 1 games thus far.
However, they sit third in their Champions League group with just two games to play and could be knocked out of qualification contention should they lose to Liverpool on 28th November.
French soccer giants Paris Saint-Germain have renewed their partnership with fashion brand Hugo Boss.
French soccer giants Paris Saint-Germain have renewed their partnership with fashion brand Hugo Boss.
The German luxury fashion label will continue as the official tailor of the Ligue 1 champions, providing PSG players and coaches with formal suits to be worn ahead of all home matches in the league and all away European matches.
The terms of the extension to the agreement have not been disclosed, with the Paris outfit – owned by Qatar Sports Investment (QSI) chairman Nasser Al-Khelaifi – having first partnered with Hugo Boss in 2014.
Meanwhile, the club have announced a two-year deal with LoveBet, with the online betting provider becoming PSG’s official Asian betting partner. According to French sports newspaper L’Equipe, the agreement is worth US$2 million per year.
Sebastien Wasels, general manager of PSG Asia, said of the Asia-specific arrangement: “The partnership is a testament to the club’s commitment to Asia and builds upon the successful launch of our Asia Pacific Office and the club’s Asia tour last July.”
PSG – now managed by former Borussia Dortmund coach Thomas Tuchel – have enjoyed a faultless start to their domestic season, winning all 13 Ligue 1 games thus far.
However, they sit third in their Champions League group with just two games to play and could be knocked out of qualification contention should they lose to Liverpool on 28th November.
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